By: Lisa Evans
It’s no secret I’m fueled by caffeine. Anyone who knows me or who has looked at my Instagram profile, knows that coffee plays a key role in keeping me upright. So, when I decided to start a play café for young families, I knew I wanted to poke some fun at my addiction to caffeine. I wanted to do something fun that other coffee lovers could relate to as well. I also wanted to demonstrate the core values of the Chickadee Family Café brand. And what better way to do that than to wear your values?
I created the Coffee Mama apparel line before the café even opened because I wanted to raise awareness about the café by showing what we stand for. I was also hoping to help raise some funds for the café through selling the shirts prior to our grand opening.
Coffee Mama by Chickadee Family Café features a variety of t-shirts, sweatshirts and tank tops designs for coffee-loving mamas. These shirts are not only a fun way to celebrate my love of coffee; they’re also a way to demonstrate the core values of Chickadee Family Café.
Let me show you how through the stories behind the shirts:
Shhh… No Talkie Before Coffee
I wake up at 5:30 every morning not because I have to leave the house by 6am, but because I want to be able to enjoy my first cup of coffee in complete silence. I need to fuel up for the day ahead and in order to do that, I don’t want to have to be juggling my kid’s cereal bowl, trying to find that matching sock that always goes missing, and talking about the day’s plans and all of that before caffeine has joined my blood stream. So, the first shirt I created says “Shhh… No Talkie Before Coffee”. I’m pretty sure other moms can relate.
Coffee Strong. Hustle On.
My entrepreneurial mom friends are always talking about “the hustle”. Mompreneurs have to juggle a lot of plates! From running a business to running a household, we are hustling ALL THE TIME! And for that, we need … you’ve got it, coffee! So, I created the “Coffee Strong. Hustle On.” design to celebrate the power of coffee to help us get our hustle on.
She Believed She Could
I have always loved the line “She Believed She Could, So She Did”. I love how it celebrates empowered women who know what they want and just go out and get it. But how, oh how, did she do it? Well, I think she did it with caffeine. So, I created “She Believed She Could … but first she needed a coffee” design.
Coffee & Kindness
When I decided to start a family-friendly café with a play space for kids, my vision was to create a space that was powered by kindness; kindness for our customers, kindness for ourselves and kindness for our community. Kindness is at the heart of everything that we are doing at Chickadee Family Café, so how could I not put that on a shirt? I created the Coffee & Kindness design to demonstrate the values that we will live up to every day that we serve our customers and our community.
This apparel line has been a fun way for me to demonstrate the values of my brand without having to talk about them all the time. The t-shirts will become our staff uniform and are a visual identity of our brand. Plus, they mean I get to wear my coffee love every single day.
So, if you’re fueled by the power of caffeine, too, and if you’d like to help support this brand new little play café in Burlington, Ontario, head over to http://design.tshirtelephant.com/coffeemama/shop/home and wear your coffee love.