The face of Social Media is changing on what seems to be a daily basis. It wasn’t that long ago when social networking sites like Friendster and MySpace appeared. Now there are hundreds, if not thousands, of different social networking sites that are now invading the Internet. Amongst the most popular are Facebook, Twitter, LinkedIn, MySpace and now the latest Google+.
Facebook is a great social networking site to connect you with friends and family from around the world to share stories, pictures,videos and events. There are some people that use Facebook as a very public forum and will accept anyone as a friend, and there are others like me who prefer to keep their profiles more private and “friend” only people that they know in real life.
Twitter is a real-time information network that connects you with the latest information that you find interesting. Simply find the public streams and follow the conversations or topics that are interesting to you. At the heart of Twitter are small bursts of information called Tweets.
There is enough room for 140 characters to get your message across; but I would recommend keeping it to 120 characters or less to give others the opportunity to reply or retweet your message. To me the key to Twitter is a small little acronym with mighty power. I.C.E. Interact, Connect & Engage. It has been my experience that the more you put into Twitter, the more you will get out of it.
LinkedIn is a great Social Professional Network where you can stay connected with what is happening in your industry, re-connect with old professional contacts, and is a great resource for recruiters and those seeking new employment. Like me! Did I mention that I’m for hire?!!
MySpace is a leading Social Entertainment destination. This is a great site to follow the latest information on your favourite music, movies, celebrities, and TV. It is also a great place to discover new talent too.
The Google + project is the latest to join the Social Media mix. Currently it is in field trial stages and I am fortunate enough to have been invited to help test out Google+. There are essentially three sections of Google+ and they are known as Circles, Hangouts and Sparks. With Circles you can separate Friends, Family, Followers, or any category that you’d like. So in essence you can control what information you share with which circle.
A Hangout is a video chat where you can chat up to ten people at a time. Use Sparks to get a constant feed of stuff you’re really into and share it with your circles. They say that it won’t be long before business pages are available on this platform. This just might turn out to be bigger than facebook! Check out this link for the Complete Guide to Google+. http://mashable.com/2011/07/16/google-plus-guide
Traditional media and marketers have seen that this is not just a trend. Social Media is here to stay. So what are you waiting for? Get Social!